MKT · Category
Marketing Tools
Build trackable campaign links and click-to-chat URLs in seconds.
About these marketing tools
Campaign links decide whether your analytics are trustworthy. These builders produce correctly encoded URLs so your traffic is attributed to the right source every time.
Campaign links are the difference between analytics you can act on and a large bucket labelled direct traffic. A correctly tagged link tells you which channel, which campaign and which specific creative produced a visit.
The conventions matter as much as the tags. UTM values are case sensitive in most analytics tools, so Facebook and facebook become two separate rows in the same report. Pick lowercase, use underscores instead of spaces, and only ever tag links coming from outside your own site.
All 2 tools in this category are free, work without an account and have no usage limits. Pick the one that matches what you need, or browse every tool.
Frequently asked questions
Which UTM parameters are actually required?
Source, medium and campaign. Term and content are optional and mostly used for paid search and for telling two creatives apart.
Should I tag links between pages on my own site?
No. Internal UTM links restart the session attribution, which erases the original source and makes the report less accurate rather than more.
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